On-page SEO

Learn how to setup your on-page SEO and create a predictable, repeatable process for SEO and analyzing results.

We suggest creating a marketing plan before starting any marketing tactic. This ensures consistency across your marketing effort. 


Take 15 minutes and complete our questionnaire, and we will send you a custom marketing plan, a custom content calendar, and our complete creative brief template guide.

BUILD A MARKETING PLAN
In general, the execution of marketing tactics is the same.  You pick a platform, set up the foundation, create a schedule, execute the tactic, assess the results, adjust, and repeat.

Why On-page SEO Matters:

SEO is how search engines like google know how to match your webpages to people's searches. It is important to make sure your meta descriptions, titles, tags, and headers match the keywords you are targeting in Google.

What to Expect from Your On-page SEO Efforts:

2x to 3x increase in site traffic. Results may vary depending on industry and the difficulty of targeted keywords.

Before You Start On-page SEO, Ask Yourself:

Is approximately 1 hour of work per week worth an increase in my site traffic?

Your Step-by-step How-to Guide for Reputation Management

Pick your On-page SEO Platform

Their are many different platforms that can help you get your message out.  Click on each platform below for a short description of pros and cons.
  • Studio WES

    THE PROS


    In full disclosure, this is our platform, so we think its the best!


    Click here to schedule a demo with us today.


    THE CONS


    We are a little more expensive per month, but its worth the white glove treatment and the no hassel setup.

  • WordPress

    More Info Coming Soon... 

  • WIX

    More Info Coming Soon...

Need more help? Click here to schedule a FREE 15-minute consultation with one of our marketing experts.

Build your On-page SEO template.

Click on each platform below for instructions and links to getting started.
Need more help? Click here to schedule a FREE 15-minute consultation with one of our marketing experts.

Create a content calendar.

It's important to layout when you are going to do what. Fortunately, we've put together the best practices for you. 

Manually add the following events to your calendar or task list. 

Or email support@webeducationservices.com from a Gmail account and we will transfer a complete content calendar to you. Just remove the tactics you don't want.
Annual Tasks or Repeating Events (add to your calendar)
  • Keyword Research

    Google searches are far from limited. Everyone needing a lawyer does not search lawyer near me. They search things like "best business attorney for small cap local businesses". Each variation of a search could me a lead for you. This means updating and managing your keywords is critical to driving traffic.


    More detail will be provided in the Execution Step of the guide.

Monthly Tasks or Repeating Events (add to your calendar)
  • Review your page rankings

    It is important to track the keywords and phrases you are targeting. A monthly review of how you are doing will help you develop content and revise your on-page SEO.


    More detail will be provided in the Execution Step of the guide.

Weekly Tasks or Repeating Events (add to your calendar)
  • Review and update your pages

    We recomend  updating your titles, H1-H6 tags, meta titles and descriptions on one website page each week. Rotating through all of your pages will ensure you update each page every one to two years. If your site is over 100 pages, we recomend revising 2 to 4 pages a week.


    More detail will be provided in the Execution Step of the guide.




Example Content Calendar:

March 2025

Sun
Mon
Tue
Wed
Thu
Fri
Sat

23

24

10am SEO: page review and update

25

11:30am Blog: write and post

26

4pm Ad: performance review

27

11am Email: send and review email

28

10:30am Local SEO: review a listing

11am Social: ROI analysis

1

2

11am Premium: creative brief

3

10am SEO: page review and update

10am Social: write schedule

4

10am Premium: copy

11:30am Blog: write and post

5

4pm Ad: performance review

6

10am Local SEO: add a new listing

10:30am Reputation: add a new listing

11am Email: send and review email

11am Email: creative brief

Show all

7

10am Blog: Outline

8

9

10:30am Premium: configure

10

10am SEO: page review and update

11

10:30am Premium: link

11:30am Blog: write and post

12

10am Ads: creative brief

4pm Ad: performance review

13

11am Email: send and review email

14

15

16

10am Ads: content creation

17

10am SEO: page review and update

18

11:30am Blog: write and post

19

10am Ads: landing and thank you page

4pm Ad: performance review

20

11am Email: send and review email

21

10am Ad: setup and launch

22

23

24

10am SEO: page review and update

25

11:30am Blog: write and post

26

4pm Ad: performance review

27

11am Email: send and review email

28

10:30am Local SEO: review a listing

11am Social: ROI analysis

29

30

31

10am SEO: page review and update

1

11:30am Blog: write and post

2

4pm Ad: performance review

3

10am Local SEO: add a new listing

10:30am Reputation: add a new listing

11am Email: send and review email

Show all

4

10am Blog: Outline

5

Execute your plan.

Let the rubber meet the road. Each task will take a little time to master; however, by posting daily and reviewing your content each month, your business will have a social media impact.

We suggest linking the step by step guides and templates to your task calendar to make it easy to complete your tasks.
Annual Tasks or Repeating Events (add to your calendar)
  • Keyword Research

    Google searches are far from limited. Everyone needing a lawyer does not search lawyer near me. They search things like "best business attorney for small cap local businesses". Each variation of a search could me a lead for you. This means updating and managing your keywords is critical to driving traffic.


    More detail will be provided in the Execution Step of the guide.

Monthly Task Execution
  • Review your page rankings

    Template download coming soon... click here to get notified.

Weekly Tasks or Repeating Events (add to your calendar)
  • Review and update your pages

    Template download coming soon... click here to get notified.



Assess your plan.

Google search is not as straight forward as people think. Ranking for the search term "business lawyer" is not your end goal. What you do want to do is target those long-tail keywords that people are likely to search, "ERISA Lawyer Florida" or "C Corporation Formation Lawyer near me".

Make sure you are reviewing your traffic and regularly updating your keyword target list.

Adjust and Repeat 

If you aren't able to rank for your specific keywords because of difficulty and competition, try researching some less competitive but equally lucrative keywords. Moz.com is a great resource for blogs about keyword targeting and they have some great tools to help you build your list.

Other on-page SEO links we've found helpful

Other Marketing 
How-To Guides:

Need more help? Schedule a FREE 15-minute consultation with one of our marketing experts.
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