Email Marketing Guide

Learn how to setup your email marketing and create a predictable, repeatable process for emailing contacts and analyzing the results.

Looking for a quick guide to get your email stared? 
We've got you covered.
Get the Quick Guide PDF
We will show you how to create an impactful email in a one page quick guid for writing marketing emails.

Why Email Matters:

Potential customers are not always ready to buy. This is usually because there is a lack of awareness, a lack of understanding, a lack of perceived value, a lack of necessity, or a lack of availability. 

Whatever the reason, email marketing is a great way to stay in touch with leads and be there when they are ready.

What to Expect from Your Email Efforts:

You can expect a 25% open rate and a 10% click through rate. Results may vary depending on industry and the quality of the call-to-action.

Before You Start an Email Campaign, Ask Yourself:

Is approximately 6 hours a month worth engaging with 10% of your email list once a month?

Your Step-by-step How-to Guide for Email Marketing

Pick your Email Platform

Their are many different platforms that can help you get your message out.  Click on each platform below for a short description of pros and cons.
  • Mail Chimp

    See what our friends at Email Tool Tester are saying.

  • Gmail

    THE PROS


    Gmail is a great tool for sending sales related emails. If you are already familuare with Gmail and your mailing list is realatively small. Gmail is a great way to start testing the waters for email marketing.



    Facebook events has 40% growth year-over-year in user engagement.


    THE CONS


    Gmail is really meant for 1-to-1 or small group communications. The sending limits are 500 emails per 24-hours. And you have to BCC everyone to prevent the group from seeing your entire mailing list.

  • Constant Contact

    See what our friends at Email Tool Tester are saying.

  • Hubspot

    See what our friends at G2 are saying about Hubspot.

Need more help? Click here to schedule a FREE 15-minute consultation with one of our marketing experts.

Build your email template(s).

Click on each platform below for instructions and links to getting started.

Create a content calendar.

It's important to layout when you are going to do what. Fortunately, we've put together the best practices for you. 

Manually add the following events to your calendar or task list. 

Or email support@webeducationservices.com from a Gmail account and we will transfer a complete content calendar to you. Just remove the tactics you don't want.
Monthly Tasks or Repeating Events (add to your calendar)
  • Write an email creative brief

    Once a month you will outline an email campaign in a creative brief.


    More detail will be provided in the Execution Step of the guide.


Weekly Tasks or Repeating Events (add to your calendar)
  • Send and review email campaign

    Each email campaign will have its own frequency depending on the campaign. However, it is important to review the automation and the results once a week. 


    More detail will be provided in the Execution Step of the guide.

Example Content Calendar:

March 2025

Sun
Mon
Tue
Wed
Thu
Fri
Sat

23

24

10am SEO: page review and update

25

11:30am Blog: write and post

26

4pm Ad: performance review

27

11am Email: send and review email

28

10:30am Local SEO: review a listing

11am Social: ROI analysis

1

2

11am Premium: creative brief

3

10am SEO: page review and update

10am Social: write schedule

4

10am Premium: copy

11:30am Blog: write and post

5

4pm Ad: performance review

6

10am Local SEO: add a new listing

10:30am Reputation: add a new listing

11am Email: send and review email

11am Email: creative brief

Show all

7

10am Blog: Outline

8

9

10:30am Premium: configure

10

10am SEO: page review and update

11

10:30am Premium: link

11:30am Blog: write and post

12

10am Ads: creative brief

4pm Ad: performance review

13

11am Email: send and review email

14

15

16

10am Ads: content creation

17

10am SEO: page review and update

18

11:30am Blog: write and post

19

10am Ads: landing and thank you page

4pm Ad: performance review

20

11am Email: send and review email

21

10am Ad: setup and launch

22

23

24

10am SEO: page review and update

25

11:30am Blog: write and post

26

4pm Ad: performance review

27

11am Email: send and review email

28

10:30am Local SEO: review a listing

11am Social: ROI analysis

29

30

31

10am SEO: page review and update

1

11:30am Blog: write and post

2

4pm Ad: performance review

3

10am Local SEO: add a new listing

10:30am Reputation: add a new listing

11am Email: send and review email

Show all

4

10am Blog: Outline

5

Execute your plan.

Each task will take a little time to master; however, by reviewing your email campaign(s) weekly, your business will see increased engagement from past and future customers.

We suggest linking the step by step guides and templates to your task calendar to make it easy to complete your tasks.
Monthly Task Execution
  • Write an email creative brief

    It is important to choose a target audience, theme, and call-to-action (CTA) before starting any email campaign.


    Once you establish the strategy, you can get to the details in writing your subject line, body text, and CTAs.


    Remember, email campaigns should consist of 3 to 7 emails to esure they are read by your customer or prospects.


    Click here to access our creative brief template


Weekly Task Execution
  • Send and review email campaign

    Template download coming soon... click here to get notified.


Assess your plan.

It is important to give your emails some time to generate leads. Equally important is reviewing the effort of the marketing campaign vs the results. 

If the email campaign is going good, put more into it.  If not, adjust your next email campaign and see what you can do to get more out of it.
  • Review impact of email campaign(s)

    Template download coming soon... click here to get notified


Adjust and Repeat 

Don't give up on email marketing if you are not seeing an immediate, direct impact. Try adjusting your content.  Think about why your audience cares about your message. And most importantly, make sure you answer the question "what's in it for me?" (me being your audience).

Try segmenting your list, changing the email frequency.  If your email has a lot of information, try simplifying the message.

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