Digital Marketing How-To Blog

Check out the latest marketing tips, tricks, hacks, and how-tos in Web Education Services' marketing blog.

A man is sitting at a desk in front of a computer.
By Justin Babcock April 23, 2025
Learn how to start email marketing—from writing content to choosing platforms and sending your first campaign.
A woman is sitting at a desk using a laptop computer.
By Justin Babcock April 17, 2025
Learn how to use LinkedIn Articles to build your audience, share insights, and boost your professional brand—even without a website.
By Justin Babcock April 9, 2025
Discover 3 free AI image generators and a powerful prompt-writing hack to create stunning visuals for your content.
By Justin Babcock October 14, 2024
Key Variables to a Successful Facebook Ad Running a Facebook ad campaign can be a powerful way to grow your business, but it’s not as simple as boosting a post and waiting for leads to roll in. Many factors determine whether a Facebook ad will perform well or fall short. From the objective you choose to the external factors that influence your audience, each element plays a crucial role in driving success. Let’s break down the key variables that can make or break your Facebook ad campaign.
By Justin Babcock October 9, 2024
Struggling to Pick a Content Topic? Google Keyword Planner Can Help! One of the most frustrating parts of creating marketing content—whether for blogs, emails, or social media posts—is picking the right topic. You know the importance of engaging your audience, but how do you decide what will capture their attention? You may have plenty of ideas floating around, but without knowing what people are actively searching for, your content might not hit the mark. That’s where Google Keyword Planner steps in. It's a powerful tool designed to help you discover the right topics based on what people are searching for, making the process of choosing a topic easier and more data-driven. Watch our video below for step by step instructions.
An illustration of technical seo on page seo and off page seo
By Justin Babcock September 12, 2024
What to expect when buying SEO services and improving your marketing strategy. Get to know the tasks involved in technical, on-page, and off-page SEO.
Lightning strikes over a city skyline at night.
By Justin Babcock October 4, 2023
In the complex world of business, understanding the distinction between market behavior and marketing actions is paramount. Often, newcomers to the marketing realm are confounded by the unpredictability of the market and how it sometimes seems to defy their marketing efforts. A simple, yet enlightening analogy can help elucidate this - think of the market as the weather and marketing as farming.
A man in a blue shirt is standing in a room with his hands on his hips.
By Justin Babcock July 18, 2023
A website isn't just a nice-to-have for businesses these days, it's a must-have. A well-designed website enhances your brand's online presence, paves the way for customer engagement, and business growth. In this article, we explore the 7 qualities you should look for in a New Port Richey web designer. We will also introduce you to Web Education Services - a Google 5-star rated web design agency.
A group of people are sitting at a table looking at a laptop and a cell phone.
By Justin Babcock July 12, 2023
In the ever-evolving digital landscape, establishing an online presence is paramount for every business. A well-structured and designed website can greatly enhance your brand's visibility and credibility. However, the process of creating a website can be daunting, especially when confronted with decisions like the cost of hiring a designer, how to find a suitable one, or opting for a do-it-yourself (DIY) approach using website builders like Wix or Squarespace. Making an informed choice can be challenging, but it's not impossible. Figuring Out Your Budget and Time: The Classic Decision Building a website involves an investment of both time and money. Hiring a designer can cost between $100 to $200 per website page, whereas setting up a website yourself might consume around 4 hours per page. It's a classic time or money conundrum that forces you to reassess your priorities. Do you have the design skills to build a website yourself? If not, using DIY applications may extend the time it takes for you to establish your online presence. However, if your budget is tight, investing your time into learning and implementing the process might be a viable option. DIY Website Builders: A Blessing or a Curse? Website builders like Wix, Squarespace, and WordPress have made website creation accessible to everyone, regardless of technical expertise. But are they always the best choice? Wix Pros: Wix offers an intuitive drag-and-drop interface and a variety of templates, which make it easy for beginners to create a website. It also provides advanced features for more seasoned users. Cons: The flexibility of Wix can also be its downfall, as the wide range of options can be overwhelming. Its SEO capabilities have been criticized, and the free plan comes with ads. Squarespace Pros: Squarespace is known for its sleek, professional design templates. It offers comprehensive features and excellent customer support. Cons: Squarespace's pricing is slightly higher compared to other builders, and the platform can be less intuitive for first-time users. WordPress Pros: WordPress offers incredible flexibility and control, with thousands of themes and plugins. It's a great choice for blogs due to its strong content management system. Cons: WordPress has a steeper learning curve compared to other builders, and you may need to handle updates and security measures manually.
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