One minute videos have the most significant impact, and we strongly suggest starting with video. Most people have a hangup about getting on camera, or they expect perfection from the start. We remind clients every day that it's about the message and learning. The routine is what makes for good content, not the first video.

Once you become comfortable with creating content, it is time to start distributing, and Facebook ads are the best place to start. If you have a target list, you can advertise to these people directly using custom audiences. If not, you can set up targeting in your ad set. Use the video you created in step one for ad content in step two.

Now that you've mastered ads, it is time to start posting those videos to a blog. Blogging helps you in organic search and your SEO. The blog will also be the target of your next distribution step.

As you build your audience, you want to stay in front of your people. Sending your prospects updates about your latest content is the best way to stay top of mind. Your blog will also be laced with techniques for people to connect with you to start the sales process.

Post to social media

Social media posts are the easiest thing to master and social posts don't take a lot of time; however, without content, email follow-ups, and blogs, it is hard to convert social posts into leads. Now that you have steps 1 through 4 in place, you can start building your social presence.

Update your local directories

Now that you have email, social, digital ads, content, and blogging in place, its time to build your website traffic. Start creating business listings on all the local directories. You can do this manually or use a premium program like YEXT.

Ask for 5-star reviews

The last thing to master is asking for reviews and managing your online reputation. Set up your Google My Business review link and filter people to target 5-stars.

If you need a little help getting started, try our FREE one-hour consultation, and we will help you start the 7-step process.

→ 69% of adults are on Facebook.

→ 73% report using YouTube.

→ 63% are on Instagram.

→ 61% are using Snapchat.

The stats are the same across popular social media platforms.



The wide spread use of social media along with the ability to target specific demographics and geographic audiences, make social media a powerful platform to let people know about your business.

Still don't know where to start?

Check out our how-to guides and take your social game to the next level. 

→ Businesses make $2 in revenue for every $1 invested.

→ Google and Facebook make up 58.5% of total ad spend.

→ People spend 33% of their time online time on social media.

→ 37% of shoppers use social media for "purchase inspiration".

Digital advertising is by far the most expensive out of pocket tactic for a company. Digital advertising is also the quickest way to jumpstart your marketing effort. With bigger risk comes bigger rewards.

→ Local searches make up 46% of Google searches.

→ 72% of searching consumers visited a store within 5 miles.


→ 88% of mobile searchers call/visit a location within 24 hours.

→ 18% of local-mobile searches led to a purchase within a day.

→ 61% of searchers are more likely to make contact if they have a mobile-friendly site.

If you have a brick and mortar shop or have geographic constraints to your business, local SEO is the most important tactic for spreading your message and getting your business seen.

→ 90% of people look at reviews before buying.

→ Reviews impact 67.7% of the buying decision.

→ 74% of the time, positive reviews build trust.

→ Every 1-star increase equals a 5% to 9% increase in revenue.

→ 65% of people see online information as the most trusted source of information about a company.

Everyone is looking for the silver bullet that is going to make their business grow super fast. The truth is... reputation is still everything to a business. The biggest change... people aren't talking to their neighbors anymore; they are reading reviews.

→ Google accounts for over 79% of all global search traffic.

→ Google receives over 63,000 searches per second.

→ Google “near me” searches have 2x over the past year.

→ 50% of search queries are four words or longer.

The truth is all of the GREAT 8 internet marketing tactics are important for SEO. They help you in search rankings, and more importantly, they help spread your message. 

However, if you don't properly tag, title, and target, your effort might be going to waste. Google reads like a computer, title first, headers, then body text. This is how it prioritizes information. People read by section or by skimming content.

The trick to on-page SEO is writing coherently for the reader and the Google web crawler.

→ Google accounts for over 79% of all global search traffic.

→ Google receives over 63,000 searches per second.

→ Google “near me” searches have 2x over the past year.

→ 50% of search queries are four words or longer.

Websites are like first dates. It's a getting to know you stage in a relationship. If you ask a person to buy immediately or to call you, it's like proposing marriage on the first date. 

Do better by offering premium content. It's like asking for a second date. In exchange for the premium content, you get an email, phone number, and name. Or whatever you think is a fair exchange for your content.

Our #1 performing piece is the marketing assessment. We get some great info about potential clients. And you get a marketing plan that outlines each of the GREAT 8 internet marketing tactics. You also get a marketing action calendar that tells you when to do what. Lastly, you get all of our How-To Guides linked to your calendar. With 10 minutes of effort, you save countless hours of planning.