Get Seen On GMB By Creating A Post

Justin Babcock • August 24, 2022

Posting to Google My Business is one of the most important things you can do for your business. GMB posts are indexed by Google and used in both organic and local search results.


If you don't use GMB, you're missing out on a lot of traffic and leads.


Posting Builds Your Location Authority


Google uses location data from GMB posts to help determine your location's authority in search results. If you have a lot of high-quality posts, this can help your local pack ranking and organic rankings as well.


Posting Increases Local Pack Ranking Signals


Because local pack results are based on the quality of your location's listing, it's very important that your listing has a high number of positive signals like reviews and photos. Posts are one more piece of that puzzle that can help boost your local pack ranking position!


Posting Helps Your Maps & SERPS Visibility


The search engine results page (SERP) is a mix of Google Ads, Maps Results, and organic results. Oftentimes, map results can outweigh page results and appear at the top of Google. This is even more apparent when a business has geographic constraints like a restaurant, pool service, general contractor, or any other type of local business.


Maps visibility is important because it helps people find your business easily. The more visible your business is on Google Maps, the more likely a customer is to visit your location and make a purchase from you.


The Best Part About Google My Business Posts


The best part, it is free promotion! Your business listing shows up in search results for your name and address (as well as other information about your business) which gives potential customers a way to find out more about what you do, who you are, and why they should choose you over another company offering similar services/products.


Here's what you can do to start posting to Google My Business!

Note: if you don't have an account, check out our blog Beginners Guide To Creating A Google My Business Listing. 


𝐒𝐭𝐞𝐩 𝟏 Go to https://business.google.com/locations .

𝐒𝐭𝐞𝐩 𝟐 Click on the post icon to the right of your location row next to the see your profile button.

𝐒𝐭𝐞𝐩 𝟑 Paste your text into the "add a description" field.

𝐒𝐭𝐞𝐩 𝟒 Click on the add a button dropdown and select Call Now.

𝐒𝐭𝐞𝐩 𝟓 click on the Add Photos icon

𝐒𝐭𝐞𝐩 𝟔 Select the image or video from your computer.

𝐒𝐭𝐞𝐩 𝟕 Click on the post button in the lower right-hand corner of the post.

Congratulations if you were following along because you just posted to Google My Business from your computer.


If all you need is our written instructions and video, great! If you would prefer to have a marketing instructor show you what to do, it might be time to schedule with us.


Our marketing instructors are experts who specialize in showing you how to create content, post, and analyze your efforts.


Click the links below to learn more about our training programs.



Or schedule a Marketing Launchpad Demo today.

Want more helpful DIY Marketing articles delivered to your inbox? Click subscribe and join our DIY Marketing Squad.

The Marketing How-To Blog

By Justin Babcock October 14, 2024
Key Variables to a Successful Facebook Ad Running a Facebook ad campaign can be a powerful way to grow your business, but it’s not as simple as boosting a post and waiting for leads to roll in. Many factors determine whether a Facebook ad will perform well or fall short. From the objective you choose to the external factors that influence your audience, each element plays a crucial role in driving success. Let’s break down the key variables that can make or break your Facebook ad campaign.
By Justin Babcock October 9, 2024
Struggling to Pick a Content Topic? Google Keyword Planner Can Help! One of the most frustrating parts of creating marketing content—whether for blogs, emails, or social media posts—is picking the right topic. You know the importance of engaging your audience, but how do you decide what will capture their attention? You may have plenty of ideas floating around, but without knowing what people are actively searching for, your content might not hit the mark. That’s where Google Keyword Planner steps in. It's a powerful tool designed to help you discover the right topics based on what people are searching for, making the process of choosing a topic easier and more data-driven. Watch our video below for step by step instructions.
An illustration of technical seo on page seo and off page seo
By Justin Babcock September 12, 2024
What to expect when buying SEO services and improving your marketing strategy. Get to know the tasks involved in technical, on-page, and off-page SEO.
More Posts
Share by: