The First Step In Content 📝 Marketing Is Creating Novel Content. Learn How
Back to the basics. The first step in content marketing is creating
great content.
Content can be as simple as a single line of text posted to social media or as complex as a 10,000 page website.
With such a wide spectrum of
what content is, how do you wrap your head around the “content” in content marketing.
We break it down into three simple things.
- Copywriting
- Video creation
- Image creation
Each type of content can be posted, shares, and/or distributed on its own. The content can also be combined in various ways. But before you can think about distribution. You have to create. So, here’s how...
✅Create Copy
- Pick a Writing Formula:
- Before, After, Bridge
- Problem – Agitate – Solve
- Feature, Advantage, Benefit
- Attention, Interest, Desire, Action
- The 4 Ps Approach to Persuasion
- 27 other formulas
✅Open a Google Doc or Microsoft Word
✅Write a title 30 to 100 Characters long
✅Write a description 200 - 1000 words long
✅Write 3 to 5 tags
✅Create a Video
- Open your camera app on your phone or computer
- Record your video
- Click on the share link and email the video to yourself
- Save to your computer’s desktop
- (Optional) edit video
- Windows recommended editor: Filmora 9
- Mac recommended editor: iMovie
✅Take a screenshot from the video OR pick a stock photo
- https://unsplash.com/ or https://www.pexels.com/
- Download
- [optional editing] to add text and effects, go to
https://pixlr.com/x/
The most important thing is to have fun with it! If you are passionate about your message, it will come through in your content. Don’t worry about production value. 80% of marketing is about getting your message out to the public.
If you need help getting started, schedule a free
Zoom call with us. You can share your screen and ask us anything!
Or visit us at
https://www.webeducationservices.com/internet-marketing-how-to-guides for more helpful guides.
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