Last month, the big headline was “TikTok overtakes YouTube for average watch time in US and UK”, and the TicTok stats are pretty impressive with 1 billion active users. However, TikTok isn’t the king of the hill, yet.
For reference – active users of other social platforms: Facebook – 2.9B, YouTube – 2.2B, Instagram – 1.4B, TikTok – 1.0B, Snapchat – 500M, Pinterest – 480M, Twitter – 397M.
The percentage of U.S.-based TikTok users decreases as you get older: 10-19 – 32.5%, 20-29 – 29.5%, 30-39 – 16.4%, 40-49 – 13.9%, 50+ – 7.1%.
TikTok users love the app. They spend an average of 52 minutes per day on the platform. A
new study has shown younger people ages four to fifteen spend an average of 80 minutes per day on the app.
However, YouTube still has mass! And has a duel role. It is a social media site AND operates as a search engine.
- As a search engine, YouTube process 3 billion searches a month.
- As a social media giant, around 1 billion hours of video are watched on YouTube every day.
The Google-owned video platform has an estimated two billion monthly users, while TikTok's public figures suggested it had about 700 million in mid-2020.
There is no doubt that TitTok’s explosion in the social media market has inspired Reels, driven advancements to Stories, and sparked innovation across all social media platforms. But, TikTok still remains an app in an otherwise crowded market.
Our advice, don’t put all your effort into a single platform or the newest, shiniest thing. Post to as many platforms as possible. Create ONE video, ONE image, ONE post, and upload it to as many platforms as possible.
Click here, for a complete list of platforms and set up instructions.
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