YouTube VS TicTok Statistic Showdown

Justin Babcock • October 11, 2021
A person is holding a cell phone next to a tablet.

Last month, the big headline was “TikTok overtakes YouTube for average watch time in US and UK”, and the TicTok stats are pretty impressive with 1 billion active users. However, TikTok isn’t the king of the hill, yet.


For reference – active users of other social platforms: Facebook – 2.9B, YouTube – 2.2B, Instagram – 1.4B, TikTok – 1.0B, Snapchat – 500M, Pinterest – 480M, Twitter – 397M.

The percentage of U.S.-based TikTok users decreases as you get older: 10-19 – 32.5%, 20-29 – 29.5%, 30-39 – 16.4%, 40-49 – 13.9%, 50+ – 7.1%. 


TikTok users love the app. They spend an average of 52 minutes per day on the platform. A new study has shown younger people ages four to fifteen spend an average of 80 minutes per day on the app.


However, YouTube still has mass! And has a duel role. It is a social media site AND operates as a search engine.


  1. As a search engine, YouTube process 3 billion searches a month.
  2. As a social media giant, around 1 billion hours of video are watched on YouTube every day.


The Google-owned video platform has an estimated two billion monthly users, while TikTok's public figures suggested it had about 700 million in mid-2020.


There is no doubt that TitTok’s explosion in the social media market has inspired Reels, driven advancements to Stories, and sparked innovation across all social media platforms. But, TikTok still remains an app in an otherwise crowded market. 


Our advice, don’t put all your effort into a single platform or the newest, shiniest thing. Post to as many platforms as possible. Create ONE video, ONE image, ONE post, and upload it to as many platforms as possible. 


Click here, for a complete list of platforms and set up instructions.

Schedule a free planning session with one of our specialists.

The Marketing How-To Blog

The Key Variables to a Successful Facebook Ad: What Makes or Breaks Your Campaign

By Justin Babcock • October 14, 2024
Key Variables to a Successful Facebook Ad Running a Facebook ad campaign can be a powerful way to grow your business, but it’s not as simple as boosting a post and waiting for leads to roll in. Many factors determine whether a Facebook ad will perform well or fall short. From the objective you choose to the external factors that influence your audience, each element plays a crucial role in driving success. Let’s break down the key variables that can make or break your Facebook ad campaign.

How to Use Google Keyword Planner to Pick the Best Content Topics

By Justin Babcock • October 9, 2024
Struggling to Pick a Content Topic? Google Keyword Planner Can Help! One of the most frustrating parts of creating marketing content—whether for blogs, emails, or social media posts—is picking the right topic. You know the importance of engaging your audience, but how do you decide what will capture their attention? You may have plenty of ideas floating around, but without knowing what people are actively searching for, your content might not hit the mark. That’s where Google Keyword Planner steps in. It's a powerful tool designed to help you discover the right topics based on what people are searching for, making the process of choosing a topic easier and more data-driven. Watch our video below for step by step instructions.
An illustration of technical seo on page seo and off page seo

SEO Task List by Service Type: Know What You're Buying

By Justin Babcock • September 12, 2024
What to expect when buying SEO services and improving your marketing strategy. Get to know the tasks involved in technical, on-page, and off-page SEO.
More Posts
Share by: