Whitespace: Vital to your Branding Message on Your Website

Justin Babcock • March 1, 2021
Two women are sitting at a table using a laptop computer.

Use whitespace on your website to lead your visitors towards the desired action.

What is Whitespace?


White space does not have to necessarily be white, and it is not wasted space. It is simply the space that gives your eyes a place to rest and focus on the most important elements in front of you. While it may be tempting to fill up all available space with lots of information to showcase your product, it has been shown that doing so actually has the opposite effect. Our brains become overwhelmed and instead simply stop taking in information.


Whitespace not only creates balance, helps to brand a design, it can also be used to lead a reader from one element to another.


The main goal of a website is to be simple and unclutters for the user. White space is a great tool to balance the design elements on a website and better organize content to improve the visual communication experience.

Does your site have enough whitespace? Let’s review the benefits of Using whitespace:


  • White Space Invites the eye. The eye is immediately drawn to what is different. providing a place to rest our brain.


  • White Space Improves Readability and Understanding of your brand.


  • White Space Creates Balance on your website.


  • White Space Gives Emphasis and Direction for your website. What is your Call to Action?  People are busy and don’t want to have to figure out your message – instead, lead them to your focal point quickly and easily by highlighting using white space.


  • White Space Implies Sophistication. Too much clutter=cheaper brands. Simply adding more white space to your website gives an exclusive impression to your brand.


In short, whitespace isn’t a waste of space but instead is vital to your brand messaging.


Review our example below and/or download more detailed examples.

A poster that says ease away your aches and pains with our new face mask
Whitespace Examples

If you need help getting started, schedule a free Zoom call with us. You can share your screen and ask us anything!

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