Confirm the Demand for Your Content by Using Google Trends

Justin Babcock • January 22, 2021

Before you pull out your camera and start filming, you’ll have to do some strategizing. It starts with finding your niche.

This means narrowing down what your video blog will cover based on your brand, audience, and demand.


One way to confirm the demand is using tools like Google Trends to double-check the interest in the type of content you will be producing. This is a useful step to generate blog ideas.

Google Trends is a free tool that gauges a query’s relative popularity, which is a single query’s search volume divided by all possible queries’ search volumes, on a scale of zero to 100 (Google, 2020).


To provide the most accurate relative popularity, Google Trends doesn’t account for repeat searches from the same person over a short period of time. The tool can also show you a query’s search popularity over certain time frames.

Using Google Trends:


Start by visiting: trends.google.com


Next, type in your search words (what do you think your viewers want to hear?).


Review suggestions from Google and decide on a search topic.


You may compare multiple searches to see what is trending best-do this by adding search words to the compare option at the top of the page.


If you would like to get specific you can search by state/country, time frame, category, and type of search. 

A graph showing the number of visitors to a website

The first section will give you interest over time based on the time in which you entered. This will show how your search words are trending over time.

The second section is the interest by metro-this will give you specific states or cities depending on your search. This is color coded and is very specific. Note if you click on a specific area it will give you even more detail of interest by day. 

A google trends page shows a map of florida

The third section will give you relates topics and queries. We like to review Rising and Top.


Note: if you click on a specific topic it will give you a breakdown of metro area and interest level by time frame. This may help you understand if this specific topic is trending in your area. 

A screenshot of a google search results page

If you need help getting started, schedule a free Zoom call with us. You can share your screen and ask us anything!

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