YouTube Content Distribution: What are all those options when uploading and why should I care?

Rachelle Babcock • June 24, 2020

The importance of the upload form on YouTube A How-To-Guide

Uploading videos to YouTube can be daunting! What if you forget information or submit the wrong information? Will my video reach my target audience? How will I get viewers to engage? 

YouTube is a video-sharing website that has over 2 billion users. Your goal on YouTube is to gain views and drive viewers to your website. Once you drive viewers to your website you are now able to monitor their behavior, connect, and make sales. 

Uploading the proper information into YouTube is essential for the success of your video, lucky for you we have created a How-To-Guide.

The first step is to: Sign in to YouTube Studio.

In the top right-hand corner, click CREATE Upload video.

Select the file you’d like to upload.


DETAILS SCREEN/BASIC INFORMATION


Title and Description (this shows under your video)


Take the content you have written and Copy and Paste.


Thumbnail


This will be the image that is displayed before someone clicks on the video. Thumbnails are important because the thumbnail along with the title and description will entice a viewer to click.


Audience


Unless you are reading bedtime stories or selling kids toys… no you are not made for kids.


Age Restrictions


The flip side to that is age restrictions. As long as your content is for adults and not “adult content” you will select, No, don't restrict my video to viewers over 18 only.


More Options


Always click on more options. Here you can optimize your video for local search.


Paid Promotion


If you are promoting your own product or service, you can skip this section and leave the boxes unchecked.


Tags


Copy and paste the tags you wrote in you writing formula template.


Language


Set your language to your target. Most likely this will be English if you are in the United states. Set your video location to your Google My Business listing. You can do this by typing your business name (the same one you use for your business listing) into the search. Once you see the name of your company click on the location. This will help you optimize your local search (local SEO). If you don’t have a Google My Business listing, check out our how-to guide. Or contact us for help.


License and distribution


If you are just promoting your own product and service, you will select a standard YouTube license. Make sure embedding is checked and “Publish to subscriptions feed and notify subscribers” is checked.


Category


Set your category to match your industry. When in doubt, just choose People and Blogs or Education.


Comments and ratings

Set to hold inappropriate comments. Sort by top, and make sure “Show how many viewers like and dislike this video” is checked.


CLICK ON NEXT


VIDEO ELEMENTS SCREEN


Add an end screen


End screens are important to keep viewers on your channel and to get subscribers. Click on the add button next to add an end screen to enter the configuration. Select one video and one subscribe and click on save.


Add Cards


Cards are a great way to promote additional content and cross-promote affiliate programs. However, if you are just getting started promoting your own product or service, many of these options are unavailable. It is our advice to skip cards for now.


CLICK ON NEXT


VISIBILITY


Again, if you are just starting out and building an audience, you should set your video to public so people can find the video and click save. This will post your video to YouTube


Copy your video link for later use. 

Marketing Takeaway

Marketing Takeaway= Uploading your YouTube video properly=more views. More views=more traffic to your website.  

If you need assistance with distribution on YouTube we are here to help!

Schedule a call with one of our marketing coaches by contacting us.

Contact Us

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