How to Use Google Keyword Planner to Pick the Best Content Topics

Struggling to Pick a Content Topic? Google Keyword Planner Can Help!

One of the most frustrating parts of creating marketing content—whether for blogs, emails, or social media posts—is picking the right topic. You know the importance of engaging your audience, but how do you decide what will capture their attention?

You may have plenty of ideas floating around, but without knowing what people are actively searching for, your content might not hit the mark. That’s where Google Keyword Planner steps in. It's a powerful tool designed to help you discover the right topics based on what people are searching for, making the process of choosing a topic easier and more data-driven.

Watch our video below for step by step instructions.

Why Google Keyword Planner Is Essential for Your Business

Google Keyword Planner isn’t just a tool to find keywords—it’s a business resource that can give you a deep understanding of what your customers are looking for. Imagine being able to see exactly what your target audience is searching for, from broad terms to specific phrases. This kind of insight can help you shape your marketing strategy around real demand, ensuring your content is relevant and aligned with your audience’s needs.

Additionally, the Keyword Planner gives you an advantage by providing data on search volume and competition, so you can select keywords that not only fit your business but are also easier to rank for. Whether you're writing a blog post, crafting a social media update, or planning an email campaign, the Keyword Planner helps ensure your content resonates with your audience and improves your SEO efforts.

Getting Started with Google Keyword Planner

Picking a topic for your marketing campaign can be a tough choice. But Google Keyword Planner can make it a lot easier for you. Here’s what you need to do:

1. Create a Google Account
   First, you’ll need a Google account—either a personal Gmail account or a Google Workspace account. Click here for instructions.
2. Set Up a Google Ads Account
   After signing in, you’ll also need a Google Ads account to access Keyword Planner. If you need help with either of these, there are setup guides available online to walk you through the process. Click here for Instructions.

Discover Keywords That Matter

Once you're set up, it's time to dive into the Keyword Planner. Click on “Discover Keywords,” which opens up a tool to help you search for keywords related to your industry. These are the terms that your customers and clients are already talking about, making it easier for you to tap into ongoing conversations.

For example, if your business is centered around digital marketing, a basic keyword like “SEO” (Search Engine Optimization) might be a good starting point. But the real power comes from refining these keywords. After selecting your broad keyword, you can set your target area. For instance, if your business operates in Florida, you can narrow your focus to that state. This provides more relevant data, allowing you to localize your content and marketing efforts.

Analyze Search Volume and Trends

Once you’ve selected your target area and keywords, the next step is to review the search volume. In Keyword Planner, click on “Average Monthly Searches” to get a sense of how popular your selected keywords are. This will help you identify which terms are trending in your target market.

For instance, by analyzing the data for “SEO” in Florida, you may discover that more people are specifically searching for “SEO services” or “SEO marketing.” You can use this insight to refine your content strategy, tailoring it to what people are searching for most.

Leverage Keywords for Content Marketing

Now that you’ve identified the right keywords, it’s time to apply them. Use these keywords to create targeted content that resonates with your audience. Remember, it’s not just about search engine optimization (SEO); it’s about creating content that meets your audience’s needs.

For example, if “SEO marketing” is trending, you could write a blog post or social media update offering tips on SEO best practices, or even an email newsletter featuring an SEO checklist.

By incorporating these relevant keywords, your content will naturally rank higher in search results, bringing more visibility and traffic to your business.

Take Your Marketing to the Next Level

If you’re ready to create content that gets noticed and ranks well, sign up for our Content Creation Course! Each week, we’ll send you a video and activities that will help you refine your marketing strategy and produce high-quality content. From blog topics to email campaigns, this course will give you the tools to take your marketing to the next level!

With Google Keyword Planner, choosing the right topics for your content becomes simple and effective. Whether you’re new to marketing or a seasoned pro, this tool provides invaluable insights that help shape successful campaigns. Let the data guide your creativity, and watch your content perform better than ever!