Three reasons Why you Should be Blogging Weekly: SEO, Operations, E-Mail Marketing

Rachelle Babcock • July 22, 2020

Your website is important, blogging is the most important: More pages, more information=higher SEO. 

When was the last time you updated your website? How many times can you really update your “about me” page? Nothing really changes, right? 

Now the most important question: How can I add more pages to my website?.....Blogging!

Every time you blog you add a page (index) to your website. More pages, more information=higher SEO. 

Blogging is a great way to brand your business and it is inexpensive and effective. Let's dive into the top three reasons a small business should blog...

Top three reasons: 



1.Boost SEO: Long tail keywords are important. 

Fact: 70% of a Google Search is a long question. 

All of the search engines love fresh new content! Blog and Blog more! This is your opportunity to target your audience and insert those key questions your customers ask within your blog. 

You might be asking...what is a long tail keyword?


Long-tail keywords are keywords or key phrases that are more specific and well, usually longer! Long-tail keywords usually have a higher conversion value, as they are more specific!


2. Operation Tool!

Blogs can serve as an operational tool. Writing a targeted blog (to your audience) can assist with frequently asked questions from your customers.  Blogging assists with building trust and loyalty with your customers. The More you Know and Post, The More Trust in the product/service your customers will have. 


3. E-Mail Marketing- Call of Action. 

A blog is your opportunity to have that future or current customer convert. You can use your blog as an email marketing campaign and within you can have a Call To Action: Sign up, Subscribe, Buy Now. In addition, you are driving traffic to your website for your readers to explore and learn more about your business! 

So how do we drive traffic to our website? Blogging, Social Media, Search Engines. 


A few Now-You-Knows:


Blogging often=higher SEO. 



Social Media should link back to your blog=Higher SEO.

 

Use Long Tail Keywords within the blog=traffic that is more likely to convert.



Marketing Takeaway: Three Reasons to Blog: Boost SEO, assist with operations, used for email marketing. 

If you need assistance with Distribution we are here to help!

Schedule a call with one of our marketing coaches by contacting us.

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