What’s The Magic Behind Google Rankings And Search Engine Results | Hint Off-Page, On-Page, Technical SEO

Bria Ziter • June 21, 2021

If you own a business or are responsible for your web presence you’ve heard the term SEO. You’re probably familiar with the concept of Search Engine Results (SEO) and Search Engine Results Page (SERPs). You understand the importance of ranking well. But when someone tries to sell you SEO services and worse, explain SEO. You feel like rubbing snake oil on your palms may be a better solution.

So, if you are going to buy any type of SEO service, it’s important that you understand the difference between On-page, Off-page, and Technical SEO, and how someone might help you “get on the first page of Google.”


What is Off-Page SEO?

A laptop with a graph on the screen is sitting on a table.

Off-page SEO is what happens on other websites to signal to Google that your website is the best. This can include link building, content marketing, social media, podcasts, reviews, and many other tactics that can help your site rank higher in search results.


Let’s look at an example.


Mary at Salamander Spa posts new content about hairstyles for 2021 weddings on her website. She also posts a link to her page on Facebook and Twitter. The website page gets shared and other people start referencing the link in their posts and on their websites. I mean, the new hairstyles were really cool and unique, so everyone wanted to share.


Her page starts to rank on Google and it continues to get referenced. The page climbs in search results because brides & bridesmaids definitely care about hair. Without the off-page activity, Mary’s website wouldn’t rank as well as if it was just posted.


Sharing, linking, and engagement signals to Google, “Hey, people like this page and find it valuable. You better make sure other people can find it in Google searches.” Off-Page SEO works because “other people” on the internet are signaling to Google that your content is the best!


For a more technical explanation visit our friends at SEM Rush.


What is On-Page SEO?


On-page SEO is about helping Google, Bing, and other search engines understand the material on a website. On-page SEO tactics include optimizing site content, title tag & meta tag optimization, H tag optimization, internal linking, image optimization, and more.


Here’s a quick example of how to improve your on-page SEO.


Far Horizons had your typical one-page website for a Condo Resort. Current customers could get their phone numbers and find their addresses, but the page was not optimized for Google. Far Horizons didn’t have title tags, expanded content, or much information besides a few pictures, so they didn’t have any real presence in the search engine results. 


The old site was great for connecting with people who knew about Far Horizons, but they weren’t getting any new bookings from their website. 


To increase traffic, Far Horizons built out their website to include additional content about their rooms, a gallery of photos, and information about restaurants and attractions within walking distance. They created separate pages for location and contact information. All of these pages were tagged and organized correctly using on-page SEO best practices.


Because of their efforts, Far Horizons saw a 10x increase in their traffic and conversions.


For a more technical explanation of on-page SEO visit our friends at SEM Rush.

What is Technical SEO?


Technical SEO is the technical performance of your website that plays an important role in your SEO rank. These technical features include site speed, structured data, canonicalization, XML sitemaps, Hreflang, and more.


Think about it this way. When was the last time you went to a site and your browser just spun? Did you wait? 


If you’re like most people, you probably didn’t wait more than a few seconds for the website to load. If you had a bad experience, clicked on broken links, and generally had trouble navigating, you probably didn’t go back. Google knows this and is less likely to show pages with technical issues to users. Functionality along with other technical configurations to your website support or hurt your technical SEO and Google rankings.

If you need help with increasing your website traffic and conversions, call us at 727.222.6984.

The Marketing How-To Blog

The Key Variables to a Successful Facebook Ad: What Makes or Breaks Your Campaign

By Justin Babcock • October 14, 2024
Key Variables to a Successful Facebook Ad Running a Facebook ad campaign can be a powerful way to grow your business, but it’s not as simple as boosting a post and waiting for leads to roll in. Many factors determine whether a Facebook ad will perform well or fall short. From the objective you choose to the external factors that influence your audience, each element plays a crucial role in driving success. Let’s break down the key variables that can make or break your Facebook ad campaign.

How to Use Google Keyword Planner to Pick the Best Content Topics

By Justin Babcock • October 9, 2024
Struggling to Pick a Content Topic? Google Keyword Planner Can Help! One of the most frustrating parts of creating marketing content—whether for blogs, emails, or social media posts—is picking the right topic. You know the importance of engaging your audience, but how do you decide what will capture their attention? You may have plenty of ideas floating around, but without knowing what people are actively searching for, your content might not hit the mark. That’s where Google Keyword Planner steps in. It's a powerful tool designed to help you discover the right topics based on what people are searching for, making the process of choosing a topic easier and more data-driven. Watch our video below for step by step instructions.
An illustration of technical seo on page seo and off page seo

SEO Task List by Service Type: Know What You're Buying

By Justin Babcock • September 12, 2024
What to expect when buying SEO services and improving your marketing strategy. Get to know the tasks involved in technical, on-page, and off-page SEO.
More Posts
Share by: