What To Do When You Aren’t In The Content Creation Mood

Justin Babcock • November 1, 2021

Okay, you blocked out the time on your calendar. You found a quiet spot, and you tell yourself… Be creative… Go… Now.


And nothing. All the great ideas that you had in the shower, gone. The only thing that awaits you is a blank screen.


Now what?

Get Your Content Marketing Creations Started With An Altruistic Thought


Remember, your content has nothing to do with you. It is about your audience and your product or service. What does your audience need to know? What is helpful to them? What do they still have to learn? How can your offer help?


When you stop thinking about yourself, what you will write, and start thinking about how you can help others with your service, product, and knowledge, the creative juices will find a way to flow. 


Remember, content marketing is about the emotional appeal and influencing how consumers think, feel, reason, and make decisions.


Get Your Content Marketing Creations Started With Last Week’s Success


Your customers will let you know what’s working, what they find helpful, and what is exciting about your product/service. What seems simple to you is their success. 


Think about who was happy, why were they happy, and how did they express their satisfaction. At the intersection of what you know and how you helped, you will find your inspiration for content. 



Get Your Content Marketing Creations Started With A Competitive Review


For some of us, it is easier to edit than it is to create. So, don’t fight it. Embrace your editorial genius. Start by checking out competitors content, or content that compliments your product or services. Copy, paste, and revise. Don’t forget to backlink where appropriate, and make the content better.


Now that you’ve broken through, check out our marketing tool kit and make your content stand out!

For more helpful tips, subscribe to our blog and receive weekly emails about DIY marketing.

The Marketing How-To Blog

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