3 Types of Google Ads:

GOOGLE DISPLAY ADS

Start a Campaign

• Go to your Google Ads campaigns: https://ads.google.com/aw/campaigns
• Left-click on the blue plus icon
• Left-click on new campaign
• Left-click on website traffic
• Left-click on Display
• Select a campaign subtype of standard display campaign
• In the field “select the ways you’d like to reach your goal” enter your domain
• Left-click on continue

Configure your campaign

• Name your campaign: title
• Click on enter another location
• Enter all of the locations you would like to target
• Set languages to english
• Leave the automated target CPA bid 
• Enter a budget of $1 per day

Ad Group

• Name your ad group
• Click on Audience and select your audience(s)
• [optional] change your demographics

OPEN A NEW TAB IN YOUR BROWSER

Create your ad URL

• Go to your Website’s blog
• Right-click on the latest blog and copy the link address
• Go to https://ga-dev-tools.appspot.com/campaign-url-builder/
• Paste your URL into the Website URL field
• Type ‘YouTube Ads’ in the campaign source field
• Type ‘Paid Search’ in the campaign medium field
• Type the video name into the campaign name field
• Left-click on the copy URL button

Go back to your Google Ads tab



• Paste the url from the UTM builder into the final URL field
• ADD IMAGES
• Click on the plus sign next to images and logos
• Click on recently used or upload images
• Select your image
• Click on “select 1 x 1 (make sure both ratios are selected
• Click on “SELECT 2 RATIOS”
• Repeat as needed
• Click on “SAVE”
• ADD VIDEO
• Click on the plus sign next to the “VIDEOS”
• Search for your video
• Click on the video
• Click on save
• Enter 1 to 5 headlines
• Enter your video title into the long headline
• Enter 5 descriptions
• Type your company name into the Business name field
• Click on create campaign 

GOOGLE SEARCH ADS

Create a Search Campaign

• Go to your Google Ads campaigns: https://ads.google.com/aw/campaigns
• Left-click on the blue plus icon
• Left-click on new campaign
• Left-click on website traffic
• Left-click on search
• Add your website address
• Left-click continue
• Name your campaign
• Left-click enter another location
• Type in your location
• Enter a budget of $2 a day
• Set bidding to clicks
• Set cost per click max to $2
• Add Sitelink extensions
• Add Callout extensions
• Add call extension
• Search and add keywords
• Open a new tab in your browser

Create your ad URL

• Go to your Website’s blog
• Right-click on the latest blog and copy the link address
• Go to https://ga-dev-tools.appspot.com/campaign-url-builder/
• Paste your URL into the Website URL field
• Type ‘Google Ads’ in the campaign source field
• Type ‘Paid Search’ in the campaign medium field
• Type the video name into the campaign name field
• Left-click on the copy URL button

Create your Ad

• Go back to your Google Ads Tab
• Paste the url into the final URL field
• Add your headlines
• Add display path 
• blog/education_video
• Add descriptions
• Left-click on save and continue
• Left-click on continue to campaign
  

YOUTUBE ADS

Create a Campaign

• Go to your Google Ads campaigns: https://ads.google.com/aw/campaigns
• Left-click on the blue plus icon
• Left-click on new campaign
• Left-click on website traffic
• Left-click on Video
• Left-click on continue
• Name your campaign
• Set bidding strategy to Maximize Conversions
• Enter a budget of $1 a day
• Set an end date 1 month from today
• Left-click enter locations
• Click on enter another location
• Type in Pinellas County and click on Pinellas County

Ad Group

• Name your ad group
• Click on Audience and select your audience
• [optional - ad keywords]
• Search and add keywords

Open a new tab in your browser

• Go to your YouTube Channel 
• Copy the YouTube link
• Paste into the Video Link Field
  
  

Create your ad URL

• Go to your Website’s blog
• Right-click on the latest blog and copy the link address
• Go to https://ga-dev-tools.appspot.com/campaign-url-builder/
• Paste your URL into the Website URL field
• Type ‘YouTube Ads’ in the campaign source field
• Type ‘Paid Search’ in the campaign medium field
• Type the video name into the campaign name field
• Left-click on the copy URL button

Create your Ad

• Go back to your Google Ads Tab
• Paste the url into the final URL field
• Add display URL: 
• Add call to action: watch
• Add headline
• Left-click on create campaign
• Left-click continue to campaign