How Everyone Buys | A Guide To Mapping The Buyer’s Journey

Justin Babcock • August 19, 2021

The psychology of marketing, how everyone buys... click here for slides.

Great marketers know something you don’t.  You believe that buying starts with a brand, a product, a service. You think your customers buy because of…


✓ FEATURES

✓ ADVANTAGES

✓ BENEFITS 


Buying actually starts with a feeling, a need, a want, a desire. Buying starts with a trigger that leads to a search, a choice, and ultimately a purchase.


It’s called the buyer’s journey. Here's what you need to do.


Answer the questions at each stage of the buyer's journey and draft a messaging for each stage.  Use your guide below each and every time you start to create new content. Download our journey map template or follow our guided steps below

A yellow smiley face with a sad look on its face.

1) Trigger Stage Of The Buyer's Journey

The first stage of purchasing is the trigger stage. People experience a want, need, or are having a problem. They may not be able to articulate what the problem is, but they sure "feel" it.


During this stage you want to help define the person's feelings and help articulate their want, need, or problem.


Jot down a few notes about your customers/clients and what triggers a want, need, or problem.

A thinking smiley face with a hand on its chin.

2) Search Stage Of The Buyer's Journey

The second stage of purchasing is the search stage. People are trying to identify all their options.


During this stage you want to educate people about everything they can do to satisfy their need/want or solve their problems.


Jot down a few notes about your customers/clients and all the possible solutions. In general, there are three options for everyone, do nothing, buy, or do-it-yourself.

A yellow smiley face with a wink free icon

3) Choice Stage Of The Buyer's Journey

The third stage of purchasing is the choice stage. People are trying to pick the best option for them.


During this stage you want to influence people about why your solution is the best.


Jot down a few notes about your customers/clients and why your solution is the best. Don't talk about your brand yet, keep it industry specific.

A yellow smiley face with a big smile on it.

4) Purchase Stage Of The Buyer's Journey

The fourth stage of purchasing is the purchase stage. People are trying to pick the best product or service provider for them.


During this stage you want to influence people about why your company is the best.


Jot down a few notes about your customers/clients and why your company is the best. If you've helped the person articulate their want/need or problem, identify all their options, and select the right product/service, selling your brand at this stage should be easy.

Crafting Your Marketing Message

Now that you've written down a few notes about each stage of the buyer's journey, you can start crafting your message.


Write a marketing message for each stage of the buyer's journey. See the example below. Before you start writing your next piece of content, take a few minutes to run through this exercise. This should serve as an outline and help you write better, faster, and get more engagement!


If you want to run through this exercise with one of our marketing experts for free, click here and schedule an appointment.


Did you attend our latest event? Download the slide deck here.

Blank Mapping Template

A diagram of a buyer 's journey stage mapping.
Download Blank Template

Example Template

A diagram of a buyer 's journey stage mapping.
Download Example

If you want some individualized help using the template and crafting your message, click here schedule a free marketing session with one of our experts.

The Marketing How-To Blog

The Key Variables to a Successful Facebook Ad: What Makes or Breaks Your Campaign

By Justin Babcock • October 14, 2024
Key Variables to a Successful Facebook Ad Running a Facebook ad campaign can be a powerful way to grow your business, but it’s not as simple as boosting a post and waiting for leads to roll in. Many factors determine whether a Facebook ad will perform well or fall short. From the objective you choose to the external factors that influence your audience, each element plays a crucial role in driving success. Let’s break down the key variables that can make or break your Facebook ad campaign.

How to Use Google Keyword Planner to Pick the Best Content Topics

By Justin Babcock • October 9, 2024
Struggling to Pick a Content Topic? Google Keyword Planner Can Help! One of the most frustrating parts of creating marketing content—whether for blogs, emails, or social media posts—is picking the right topic. You know the importance of engaging your audience, but how do you decide what will capture their attention? You may have plenty of ideas floating around, but without knowing what people are actively searching for, your content might not hit the mark. That’s where Google Keyword Planner steps in. It's a powerful tool designed to help you discover the right topics based on what people are searching for, making the process of choosing a topic easier and more data-driven. Watch our video below for step by step instructions.
An illustration of technical seo on page seo and off page seo

SEO Task List by Service Type: Know What You're Buying

By Justin Babcock • September 12, 2024
What to expect when buying SEO services and improving your marketing strategy. Get to know the tasks involved in technical, on-page, and off-page SEO.
More Posts
Share by: